They may want to re-watch the story for its content or to participate, or just have a look again. It involves 4 important metrics: Back Taps, Forward Taps, Next Story Swipes, and Exit Story Taps.īack is the number of times a viewer has tapped on the left side of the screen to rewatch the previous story.īack is a good sign as it indicates that a lot of people have decided to re-watch an Instagram story as it has created an impact. Now, let’s take a closer look at the Navigation tab, how you can use it, and why navigation stats matter. You get some understanding of people who are exiting your story or watching it again with their interaction numbers. Partly ambiguous, partly intelligent, the navigation tab is the perfect way to know if your story is perceived.

The navigation tab is a peculiar feature as it can get slightly confusing when you are trying to interpret its insights. What Does Navigation in Instagram Stories Mean and How to Understand It? In this article, we will look at how to understand Instagram Insights for your Instagram Stories, focusing on the Navigation tab. You may also learn which Stories are bringing more attention and visits to your Instagram account. With Instagram Insights, you can learn how many users view, forward, or reply to your stories. With such hustle around Instagram Stories, it has become important to understand how well are your Instagram Stories received.

Instagram Stories have become one of the most used features on Instagram, with 500 million people using Launched over 5 years ago, Stories have become a popular way for people to express themselves on Instagram, as well as a key channel for brands, assuming that 500 million people use Instagram Stories every day. How many times have you seen Instagram insights for your Stories and come across the term “Navigation”? The Navigation tab is the metric that helps to understand how viewers are responding to your Instagram Stories.  How to Check Navigation Insights for your Instagram Stories

Insta story viewer